SEM – Search Engine Marketing
Why do you need Search Engine Marketing?
•93% of users dont look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if youre not found there?
•33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness.
•SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel. Please enquire for relevant examples.
•Search Engine Marketing (SEM) involves much more than a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
One big benefit of Search engine marketing is that returns on investment are measurable and the campaign can be regularly fine-tuned to reflect the preferences and response rate of the users. Once can try multiple ad copies and the ones which get a high response rate can then be replicated to other offline media as well.
So whether you are selling to consumers or businesses, do not underestimate the power of this medium to increase your sales and profits.
Local Search Engine Marketing
People no longer reach for their phone book or newspaper to find a local business, they look online.
Local Search Engine Marketing, also known as Local Search Engine Optimisation (Local SEO), is normally utilized by small business marketers. It’s aim is to attract prospective customers through having an online presence in the local directories of leading search engines such as Google, Bing, and Yahoo.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site.
Local Business Directory Benefits
- Can provide almost instant exposure
- Allows a business to showcase their strengths
- Ensure accuracy of information about your business
- Highlight positive reviews from your customers
We can help your business rank highly in the local search engines.